As many of you may have seen from various instagram posts, I recently got interviewed and did a photoshoot for the launch of the start-up company; Cashmere the App, which you can now read here! I’ve had a lot of people asking me what the app is all about, so I thought I would do a blog post all about it!
The company is actually founded by my good friend from University and she’s kindly summarised what the app is in a few simple sentences:
‘Cashmere is the clever savings app designed to help trendy millenials save towards and own luxury fashion goods. The app is built for the modern stylish individual whose fashion tastes stretches beyond their regular budget! The Cashmere app allows you to set a monthly savings target which is securely transferred automatically to your Cashmere savings.
Every month, you will receive a savings update and a selection of specially curated luxury goods from various brands you can purchase with your balance and you can then choose to ‘Save’ or ‘Splurge’! You can also see what other users are buying via the app, their wish lists and earn points every time you save and spend which can be converted into cash to be spent on the app!’
We started off the day at 9:30am at South Kensington, where we strolled around to find the perfect location to shoot the first look. We quickly stumbled across this beautiful patch of green right in front of the V&A with pastel flowers, which happened to perfectly match that of my dress.
It was then time to explore the beautiful avenues of Kensington.
After a quick change in the V&A and some pretty surprised looks from the morning tourists, it was time for look number two.
We ended with one of my favourite activewear looks, as this is what I then spent the rest of the day in of course!
We finished off with the interview, which we discussed over brunch at Aubaine.
I am honestly incredibly honoured to be the first blogger featured on their brand new website and to be a part of such an exciting new product. Along with fitness, fashion is something that I’ve always been really passionate about and I cannot wait for the app to come out so that I can start saving for all the luxury items that I can’t quite justify buying at the moment!
I am also incredibly excited to announce that I will be part of the #Cashmere Army, working as a brand ambassador, so keep an eye out for more exciting things happening very soon!
And if you liked any of the outfits pictured above, all the links to the items can be found in the interview!